In no uncertain terms, this began as many other projects begin. A pinch of annoyance, a dash of arrogant refusal to accept that which is considered ‘the way it is done’ and most importantly an overwhelming obsession with Denim.
Originally a simple attempt to tinker with the alchemy of denim design, this cultist project has become my daily process working towards an ideal. An exploration through the potential of a single man brand in an industry where product has become secondary, in a discipline built around a rich heritage of craft and process.
CULT OF ONE, is an ideal. It is a process of development and craft, whereby each piece is made by one set of hands, from start to finish and treated as the unique piece it is.
After generations of designers and manufacturers, what happened to the craftsmen who cared about the product they made. If a brand is a promise to its customers, then a craftsman should be proud enough to handle each of their products.
GET IN TOUCH WITH CULT OF ONE
Don’t trust my contact sheet, because the internet knows everything and who knows what happens to these things. Thats fine, heres some of my detail, use them how you see fit.
CULT OF ONE HEADQUARTERS
1 Pinetree avenue
+27 (82) 304 3044