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The brand I needed to start. One way or another.

‘I really don’t think I can do this anymore.’
That’s where it all began. Sitting behind a desk in a job I wasn’t happy with after a meeting about products I hadn’t seen for months. The moment I realized that no matter what I did or did not do, none of my actions would have any real meaning. No more than a margin for a company that I felt nothing for.

Sure I could design something that sold hundreds of units, but what did that mean to me? or the people wearing that particular piece?

There was something missing. I needed to be accountable for my work, more so I needed to know who my clients were and what they thought of my work.

At that moment CULT OF ONE was born.

It came with a moment of uncertainty, maybe even fear for what it meant. But honestly it came down to this:
• If I’m not doing what I want to do. Whos problem is that?
• What’s the worst that can happen?
• What do I need to do, to change my situation?
Three simple questions that got the ball rolling on the brand I needed to start.

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